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Steve Tate Producer & Marketing


With Tate Theatrics, Steve Tate produced Off Broadway’s The Blue Flower after an award-winning regional run at A.R.T with fellow producer Stephen Schwartz (Wicked, Pippin, Godspell).

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Steve Tate Producer & Marketing


With Tate Theatrics, Steve Tate produced Off Broadway’s The Blue Flower after an award-winning regional run at A.R.T with fellow producer Stephen Schwartz (Wicked, Pippin, Godspell).

About Steve Tate
Steve Tate
 

Steve has worked in live performance and digital entertainment for twenty-two years in New York, London, and across the US as an executive leader in Broadway and Off-Broadway productions, world renowned arts organizations, film and television properties, touring companies, and industry-leading stage-to-film broadcasts and immersive productions.

As Creative Producer and founder of Tate Theatrics, Steve has cultivated a vast portfolio of award-winning artists, leading venue operators, international producers and industry colleagues to produce, develop, and launch live entertainment experiences. Additionally, he serves as Executive Producer on external projects roadmapping show launches, crafting financial projections, and building teams. Most recently Steve worked with Howie Dorough of Backstreet Boys in shepherding his biographical children’s musical How We Do by bringing on board a book writer, director, and led a development workshop with The New Victory Theater. Steve’s producing partner with Academy Award winner and musical lyricist and composer Stephen Schwartz (Wicked, Pippin, Godspell) brought an innovative and genre-defying new musical The Blue Flower to its Off-Broadway debut at New York's Second Stage Theater after an award-winning regional run at Diane Paulus' American Repertory Theater (A.R.T.). Steve served on the Board for the Dramatist Guild Foundation (DGF) Gala for over five years aiding and nurturing American theater writers and was also selected by London’s The Old Vic to serve as their American Producer as part of the US/UK Exchange to generate more collaborative transatlantic productions.

A graduate from the University of California San Diego (UCSD), Steve started his career at the Tony Award-winning La Jolla Playhouse and soon ventured toward Broadway developing marketing strategies for numerous productions including The Color Purple, Mamma Mia!, and the tenth anniversary and feature film launch of RENT. Steve helped pioneer digital marketing and advertising on Broadway during his time at Situation Interactive working with clients such as Disney Theatrical Group, the original Tony Award-winning Spring Awakening, HairsprayA Chorus Line (2006 revival), and Blue Man Productions. Steve returned to nonprofit as CMO for Off-Broadway's Atlantic Theater Company followed by acclaimed regional arts organization Berkeley Repertory Theatre promoting over thirty productions combined. Steve led extensive rebranding efforts at both institutions, crafted business development deals to increase customer acquisition channels, and generated record-breaking sales.

As Head of Marketing for Tate Theatrics, Steve provides brand and strategy campaign services to globally drive direct-to-consumer sales across various entertainment properties. Past clients include UK’s longest running immersive production The Great Gatsby, BBC’s immersive Doctor Who: Time Fracture, over eleven NT Live streamed broadcasts and two Broadway transfers with National Theatre of Great Britain, Broadway’s The Book Of Mormon and Spiegelworld's Empire, First National US tour of Spring Awakening, digital streamers Tribeca Film Festival and Sundance/IFC, NYC 1st Irish Theatre Festival, EU's European Month of Culture at Lincoln Center, and Off Broadway’s UK transfer of Private Peaceful and London transfer of Operation Crucible.

Steve currently serves as Board Member, SVP Marketing & Communications with the American Marketing Association, SF Chapter. He was also a Guest Lecturer at UC Berkeley’s Haas School of Business and a Guest Speaker at numerous industry conferences including Commercial Theatre Institute (CTI), Arts Reach, and Capacity Interactive’s Digital Marketing Boot Camp.

 

Steve has worked with the following companies and productions: